The Role of Media in the Society Essay - 1050 Words

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like the Iliad, and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers. Therere a lot of different types of information sources, all of them are specific and dedicated for†¦show more content†¦There are two types of newspapers - Broadsheets and Tabloids. Broadsheet newspapers are targeted at those who like more realistic approaches to news. Their articles focus more on including political and foreign items. However their publication is less popular than the tabloids. Tabloid newspape rs are aimed at people who are just expecting amusement from newspaper. Although they do cover some news, they tend to contain more gossip, personality issues, shorter articles and more pictures than text. Moreover they often refuse and neglect the idea of publishing political and foreign news. Also the newspapers are mostly bias in their view on what happened. For example in our country 90 percent of newspapers are belong to government or to some rich people who still depends on government, so most of them are writing those things that are good for government. As for me I like broadsheets more because there are only useful facts and no silly stories and pictures. In such country like Kazakhstan where, like I said before most of the media are controlling by the government, we need to spend our time and to read a lot of different newspapers so we can get full information from different points of view, I like newspapers which are belong to opposition parties. Internet: Also known as the World Wide Web (WWW), it contains of a web of computers working together and connecting to eachShow MoreRelatedThe Role of Media in the Society9486 Words   |  38 PagesHomework be abolished?[-2] | Ethical issues is not a part of science[-3] | the role of media in our society[-4] | Should students be sent to school in summers?[-5] | Waste management-Need Of The Hour[-6] | Price Rise[-7] | Do you think that computer has become a part of our life?[-8] | Go to page: 1 2[-9] 3[-10] 4[-11] 5[-12] 6[-13] 7[-14] 8[-15] 9[-16] 10[-17] 11[-18] | Role of media in the society||| Today television channels and newspapers are making fast money by cashingRead MoreThe Role Of Media And Its Effects On Society778 Words   |  4 Pagesreliant on society satisfying their roles in order to continue their old-style family structure/ education system. Associations between institutions on how non-media social structures (government/economy) affect media industry and vice versa. 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The International War On Drugs - 976 Words

The answer is quite simple: the international war on drugs has been all but successful. Regardless how overwhelming the combative forces against illegal drug trade may be, the combination of a non-authoritative state with powerful and wealthy organized crime syndicates result in overall weak state efficacy. This rise in drug trafficking, along with an increase in local drug production and consumption, is a major challenge in the pursuit of peace, stability and security. The current drug situations in Africa reveal the weak capacities of African state. Only in late January did Ghana’s Vice-President Kwesi Amissah-Arthur launch the West Africa Commission on Drugs. The commission plans to examine the different ways of combating drug trafficking – by extension its effects. As valiant as the state intentions may be, these actions have been enforced much too late. Because the proliferation of drug trafficking was a result of the limited education and unemployment of the African people, illegal drug use and drug trafficking has, unfortunately, become an ingrained part of people’s lives. More specifically, the lack of employment opportunities and reliable income have essentially channeled Africa’s youth towards involvement in the drug trade and drug use itself. Even when taken out of an African backdrop, any desperate person could, potentially, turn to drug use, as drugs offer a means of escaping the harsh realities of everyday life. Narcotics chemically-induce the feeling ofShow MoreRelatedA Brief Note On The War On Drugs1356 Words   |  6 PagesRachael Radvansky Sociology 101 War on Drugs February 28, 2017 The War on Drugs can be a very controversial topic to different people around the world. Everyone is entitled to their own opinion, and I fully respect that. 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Essay about Four Leaves Bakery

Question: Write an essay on "Four Leaves Bakery, Singapore". Answer: Introduction The current essay revolves around trends of management. Management is a technique of designing and maintaining in which people work together in a group to achieve the desired goals and objectives. In addition, management is consisting of some activities directed to an organizations resources with a purpose of accomplishing organizational goals and objectives in an efficient manner. To remain competitive in the market, it is important for the marketers to develop the marketing strategies as frequent as possible and to watch on the changing market trends. The essay starts with an overview of the organization Four Leaves Bakery, Singapore. Likewise, the essay carries forward with the external and competitive analysis of the organization. A set of recommendations has also been provided to tackle the potential marketing challenges. At the end of the essay, a comprehensive conclusion has been provided, which summarizes the whole essay. 1. Background of the organization Since 1981, Four Leaves Bakery has been running its operation in Singapore. The company has currently become one of the leading chain bakeries in Singapore. Besides, the bakery operation, the organization is also involved in the operation of St.Leaven, Peck, and Splash n Decker. Further, the organization deals with two different subsidiaries in Kuala Lumpur and Penaga of Malaysia. The aim of the Four Leaves Bakery is to provide innovative as well as quality bakery products to its customers (Four Leaves Pte Ltd 2016). Thus, the major policy of the organization is to bring in Japanese technical experts to develop new products and maintain stringent quality in service. Figure 1: Logo of the organization In order to bring in more customers and increase sales, the organization is focused on developing the quality of products. Each of the products is handmade by its bakers using healthy and finest ingredients. The best quality of products and aggressive marketing strategies of Four Leaves Bakery has put the competitors in the apprehension of remaining competitive in the market. 2. PESTLE analysis Political and legal Less number of riots, strikes, and political unrest Stable Political environment Trade laws protecting the business Positive influence of anti-corruption law Flawless judicial system The political environment in Singapore is supportive. The organization gains this opportunity to develop their business. In addition, from different trade laws and relevant judicial system, the marketers receive backup from the government bodies. The organization Four Leaves Bakery being based in Singapore is an advantage since there is stability in the political environment of the country. As mentioned by Dobbs (2014), a business becomes healthy and competitive when it is situated in the politically stable country, where there is less number of riots, strikes, and political unrest. It is observed that Singapore has several trade laws that are protecting the business. Four Leaves Bakery takes the advantages of such stable political environment and develops its business considering the standard of living Figure 2: PESTLE analysis of the organization Economical SARS outbreak in the year 2003 hit the global economy Long-term decline in the economy Downturn in the economy is affecting the business. . However, in the future, because of the annual inflation as well as increased costs of goods, it is prudent for Four Leaves Bakery predicts its demands in the coming years. On the other side, the SARS outbreak in the year 2003 hit the global economy, which has resulted in poor retails sales. The retails sales in Singapore have taken a dip up to 45% since the outbreak because of the considerable decline in the local demand. Socio-cultural Factors High standard of living More health conscious people Four Leaves is in the rush of developing a high quality of products considering the standard of living of people in Singapore. They need to add organic ingredients in products. The socio-cultural factors indicate that the organizations in the confectionary industry tend to maintain the business protocol, which directly influences the business. The people of Singapore has a high standard of living; this, particular factor influences the operation of Four Leaves Bakery. Technological Factors Highly Developed technology Technology decreases the cost of production Increases productivity The developed technology plays an important role in increasing production. In addition, cost of production is less. The increasing development of technology is highly beneficial for the companies in the field of marketing and production (Hacklin Wallnfer, 2012). With the help of developed technology, Four Leaves Bakery produces the products within a short time. Environmental The businesses are largely dependent on environment Plenty of natural resources Opportunities for business The business environment in Singapore is quite healthy. There are multiple opportunities for expanding the existing business. In addition, it has also been identified that The Ministry of Environmental and Anti-Pollution Unit works on maintain the air quality and environmental issues. Thus, Four Leaves has to follow the environmental policies as it has the factories where the products are manufactured. Moreover, the country has lost about 30% of its mangrove area. Thus, the government has put regulations on trading that should be strictly followed by the organizations. Further, Four Leaves Bakery opts to communicate and be inter-dependent largely on the environment. This indicates the Four Leaves Bakery is much determined to achieve prosperity; thus, they could benefit from the opportunity and resources. In addition, it is also observed that the judicial systems of Singapore have become one of the fairest in Asia. Thus, the business in Singapore receives governments assistances. 3. Porters Five Forces analysis Threats of new entrants-LOW Food processing industry deal with the large and competitive operation Long-term operation of Four Leaves to boost the sales New comers find it difficult to deal with competitive environment Threats of Substitute products-HIGH Four Leaves has variety of similar products High level of competition Bargaining power of suppliers- HIGH Effective relationship with suppliers around the world because of its intensive buying power The organization is always focused on stringent and well-built business relation to developing the ongoing quality of products better Bargaining power of customer-HIGH The competitors are selling the products at competitive price. Customers have multiple choices Competitive forces-MEDIUM The level of competition is poor Major competitor is Bread Talk Aggressive marketing strategies of compeitors Discussion: Many organizations get into the market each year with a purpose of gaining profits. However, Four Leaves Bakery has been around for decades in Singapore and boasts a long history of high quality products. This helps the organization to gain a substantial share of the market. From the items of bread to fruits based cakes, it has the array of similar products that could compete directly or indirectly with Four Leaves Bakery. Especially, several organizations in the confectionary industry in Asia usually provide similar types of products like Four Leaves. As mentioned by Saren et al. (2012), the bargaining power of suppliers is one of the important factors that need to be considered in confection industry since these are a major strength of the organization. Furthermore, Four Leaves also presents useful guidance to their suppliers in knowing how to work more effectively to minimize the redundant costs. Therefore, the organization cares for their suppliers that in return pay them off in the type of high quality product. However, despite many substitute products and the existences of competitors; the customers of Four Leaves Bakery have an influential choice, however, due to the high quality of products, the company created an increased influence among the customers. In addition, the competitors such as Bread Talk provide varieties of products. Figure 3: Porters Five Forces analysis Nevertheless, it is necessary for the organization to identify the power of the customers and their requirements. Thus, the customers can be satisfied with the quality of products and services. The organization Four Leaves Bakery is known to have a strong position in the confectionary industry; however, some of the major competitors exist in the industry like Bread Talk. The competitors such as Bread Talk are competing to get one each other and ignore the kind of competition. However, the level of competition is still there (Morgan, 2012). In this context, Hinkelmann Kempthorne (2012) added that the competition is aggressive in the confectionary industry; this is the advantages for the consumers. 4. Providing a set of strategic recommendations to deal with marketing issues The synthesis of literature review helps to learn that organization Four Leaves has acquired a competitive position in the market. With its strategy of providing a high quality of products and services, Four Leaves Bakery throws a stringent challenge to towards its competitors. However, certain issues such as high bargaining power of customers and suppliers, the threat of substitute products have been identified from the external environmental analysis. Thus, in order to gain competitive advantage from the market and acquire the position in the market, it is necessary for the organization to implement some strategies such as Porters generics strategy. There have been certain aspects that are associated with Porters generic strategy. These aspects are such as Cost leadership, Differentiation, and Focus strategy. Figure 4: Porters Generic Strategy Cost leadership- While applying cost leadership strategy, the organization needs to become the low cost producer in the confectionary industry. By applying vertical integration, Four Leaves Bakery may consider buying over dairy and wheat farms to help keep the cost of raw materials as low as possible. Hence, this strategy is making it possible for the consumer to benefit, while still generating profit. Differentiation strategy- A differentiation strategy is usually called for a product or service that has a unique characteristic that is valued by the consumers. Thus, to deal with the high bargaining power of customers in the market, Four Leaves Bakery needs to pay attention to other contributing factors besides its products. In terms of retail shop decoration, product packaging, service staff attitude, this will all contribute to overall customer satisfaction. Four Leaves Bakery may consider a bright green clover motif prominently displayed at all their retail outlets, matching clover packaging for their cakes and buns, and conduct giveaway activities on weekends. For example, clover balloons given free with purchase to customers with children. Focus strategy- Niche market/Focus strategy Creating a niche market for the elites, customizing wedding cakes or cakes for special occasions like baby showers, graduation. For example, edible gold flakes as one of the ingredients to be used to glamorize any customized cake design. Mobile app recommendation- by creating a personalized mobile app for four leaves bakery, this enables customers to instantly chat with the customer service staff on their customized order, encourage customer loyalty by creating a points and loyalty rewards system. 5. Conclusion On the completion of the essay, it can be mentioned that organization Four Leaves Bakery has held a competitive position in the market due its long operation on the planet. The external analysis helps to learn that Four Leaves has gained a significant position in the market due to some factors like stable political environment, governments association, trade laws, technological advancement. However, the organization is dealing with some issues such as aggressive strategies of competitors, the downturn in the economy. No doubt, Four Leaves has built itself as the largest organization today, nevertheless, if Four Leaves were to keep on with its conventional business techniques, it may not be long before it may be surpassed. The organization should constantly innovate and keep a close on the market trends and its competitors to remain competitive in the market. In addition, the organization needs to pay more attention to their environmental strategies. It is comprehensible for an organi zation as large as Four Leaves, it is probably difficult to meet and satisfy the requirements of stakeholders because of the large scale of shipping and production of materials involved. The continuous influence of economical and environmental factors could damage the operation of the organization in the existing market. On the other side, the competitor Bread Talk is a threat for the company. The prices of Bread Talks products are quite similar to Four Leave Bakery. Thus, the organization needs to focus on these particular aspects for an effective operation in future. References Andoh-Baidoo, F. K., Babb, J. S., Agyepong, L. (2012). e-Government readiness in Ghana: a SWOT and PEST analyses.Electronic Government, an International Journal,9(4), 403-419. Cakes | Four Leaves Pte Ltd. (2016). Fourleaves.com.sg. Retrieved 3 June 2016, from https://www.fourleaves.com.sg/cakes/ Chang, W. Y., Lantz, V. A., Hennigar, C. R., MacLean, D. A. (2012). 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